By Leonardo Wood
Ultimately your web pages are for your visitors, so you want your pages to be interesting and informative and to be relevant to what your visitors have searched for on Google, but to get the visitors to your page in the first place it will help to do the following:
Firstly, you want to include your keywords in your web page content a couple of times. If you have hundreds of words on your page you can get away with putting your keywords on the page several times, but you do not want to overdo it. If you go too crazy, Google may penalise you for this. A good guide to go by is to have no more than 3% keyword density - this means only using your keywords no more than three times in every 100 words on your page.
Remember, Google wants to give the best service to its users, and it does not want to send people to pages that are just filled with keywords and no other informative content of real value. Some people have unscrupulously done this just to get their pages ranked highly on Google. This is referred to as Keyword Stuffing and is frowned upon by Google. If you do this you risk your site being blacklisted.
By including your keywords on the page it is helping make the page more relevant for that particular keyword and this is what will help you get your website on the 1st Page of Google.
It would also be worth including the keyword in the middle of the page and maybe at the bottom of the page depending on the amount of text on that page.
Make your keywords bold, put them in your headlines or subheadings and do not hide them.
Tuesday, March 17, 2009
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